Senior CRM Marketing Manager (Salesforce)

Denver, CO

Colorado-based clients in the Health Care space is in search of an experienced Salesforce Marketing Professional to take charge of their CRM Marketing programs. 

The ideal candidate for this position has experience with CRM marketing (Salesforce), lead nurturing, lifecycle marketing, marketing automation, email marketing, etc. 

If you’d enjoy being part of a renowned, award-winning organization with clear plans for growth, this is the place to be!

Responsibilities:

Oversee the strategy & development of marketing automation & nurturing campaigns, including testing plans (A/B, multivariate, etc.)

Manage direct reports, oversee the building and QA of email marketing campaigns

Acting Salesforce Marketing Cloud Administrator, responsible for maintenance of systesm and any existing/future integrations

Collaborate with other key Marketing Leaders and the IT development team to create custom dashboards as needed

Work closely alongside Analytics team to scope and assess the effectiveness of all marketing campaigns, channels, touch points, etc.

Requirements:

7+ years’ experience in CRM Marketing (Salesforce), lead nurturing, lifecycle marketing, marketing automation, database marketing, email marketing, etc.

Strong understanding of Salesforce Marketing Cloud (Eloqua & Pardot nice to have)

Goal-oriented individual with proven ability to scope and report KPI’s for integrated, multi-channel campaigns including email, mail, social media, etc.

Go-getter with exceptional communication skills (oral and written), analytical/problem-solving skills, and time/task-management skills

Hands-on expertise in the creation of email templates utilizing HTML & SQL preferred

Please email/Send resume:

j.hanlin@masonfrank.com